Portrait of Amer J. Abosamaha

Amer J. Abosamaha

Lecturer in E-marketing & E-commerce at Palestine Technical University – Kadoorie. Researcher in technology adoption, digital business and sustainability.

About

I am a research-oriented practitioner dedicated to continuous learning, eagerly taking on challenges to enhance my skills, expand my knowledge, and make meaningful contributions to my community.

Experience

– Present

E-marketing and E-commerce Lecturer

Palestine Technical University – Kadoorie · Tulkarm

  • Teaching and instruction
  • Assessment and evaluation
  • Curriculum development

– Present

Data Management & E-marketing

Arab-scholars.com

  • Data collection, data entry, CrossRef API integration and SEO optimization.
  • Consolidated and structured over 1.5 million Arabic academic materials, including research papers, essays, conference proceedings and other scholarly works.

–

Graphic Designer & E-marketing

Tiles Center · Tulkarm

  • Graphic design and e-marketing.

–

Logistics Coordinator

AL-JASEM for IM, EXP & Logistics

  • Logistics and office management.

–

Academic Service & Community Engagement

Palestine Technical University – Kadoorie

  • Volunteer teaching assistant for master's-level programs (methodology, statistical analysis and office suite).
  • Developed and taught a design course in corporate visual identity, adapted for students with special needs.

Education

–

Bachelor's degree in Business Administration and E-commerce

Palestine Technical University – Kadoorie · Tulkarm

Project
“Car Park Booking System”
Coursework
E-business development (PHP, SQL), financial accounting, international business administration, management information and database systems, computer networks, and human resource management.

Publications

Conferences and seminars

–

Understanding University Employees' Resistance Intention Toward Software as a Service (SaaS): The Moderating Role of Technology Readiness

Thesis research presentation · Second Conference for Graduate Studies Research, Palestine Technical University – Kadoorie · Tulkarm, Palestine

Research interests

Technology adoption and resistance
Web applications, e-government systems and e-learning platforms.
Digital business
E-commerce, e-business and social networks.
Sustainability
Green supply chains, Industry 4.0, business resilience and knowledge management.

Skills

Marketing and design

Paid social
Meta Ads Manager (Instagram and Facebook campaigns).
SEO
On-page optimization and keyword research.
Design
Photoshop, Illustrator, After Effects and Adobe XD.

Programming

Web development
HTML, CSS, JavaScript, PHP and WordPress.
Data
Python, SQL, APIs and web scraping.
Data analysis
Python and R.
Version control
Git.
Hosting
CMS platforms and cloud storage.

Research

Statistical analysis (SPSS)
Data screening, missing-data treatment, outlier detection and normality testing; multicollinearity assessment and reliability analysis; demographic profiling and descriptive statistics.
PLS-SEM (SmartPLS)
Measurement model: construct reliability and validity. Structural model: path analysis, moderation and mediation testing. Model evaluation: collinearity diagnostics, predictive power assessment and model fit indices.
Research design
G*Power sample-size calculation and statistical power analysis; sampling methodology and research design.
Research management
Reference management with Mendeley and Arab-scholars; Microsoft Word, Excel and PowerPoint; data visualization with effect plots and advanced charting.

Courses and training

Knowledge Academy
Web Development using PHP Laravel (30 hours).
An-Najah University – Continuing Education Unit
IELTS Preparation (36 hours).
Code with Mosh
Complete Python and SQL Mastery (33 hours).
Edraak
The Right Online Presence; Digital Analytics; Search Engine Optimization; Advanced Excel.
Dubai Centre for Artificial Intelligence
One Million Prompters – AI (4 hours).

Languages

Arabic
Mother tongue.
English
B2, independent user (CEFR) in listening, reading, writing, spoken production and spoken interaction.

References

  • Dr. Manal Sharabati

    Bachelor's project supervisor

    Assistant Professor; Head of the Business Management & E-Commerce Department at Palestine Technical University – Kadoorie (2016–2019).

    m.sharabati@ptuk.edu.ps · +970 599 378 661

  • Dr. Fadi Herzallah

    First thesis supervisor and co-author

    Assistant Professor; Dean of Integrated Education at Palestine Technical University – Kadoorie.

    f.herzallah@ptuk.edu.ps · +970 599 212 008

  • Dr. Mohannad Ayyash

    Second thesis supervisor and co-author

    Assistant Professor; Lecturer and Research Administrator at Palestine Technical University – Kadoorie.

    mohannad.ayyash@ptuk.edu.ps · +970 598 479 368